The writing on the wall has been painfully obvious since inception of Micro Four Thirds. The alliance between Panasonic and Olympus failed to deliver truly intercompatible lenses from the beginning. Third party developers never jumped Micro Four Thirds platform. Micro Four Thirds remained a small niche for enthusiast budget photographers lured by small size and weight of the Micro Four Thirds system. Now the budget camera segment is being obliterated by assault of highly capable multilens smartphones powered with AI-assisted computational photography processors. Industry giants like Canon, Nikon and Sony are in ferocious fight for upper segment of the photography market. Fujifilm has found its niche in the medium high resolution camera segment, Panasonic is focusing efforts on L-mount Alliance.
What is there for Olympus? Nothing but losses and more losses. Photography business has never been a significant part of Olympus corporate holding portfolio. Olympus will not be participating i . Photokina 2020. Recently announced financials of Olympus imaging division show a 17% year on year decrease in revenue and continued operating losses. End of the road, easier to divest than to fix.