Selling homes is easier and less expensive when you can take better photos
Ocusell, developers of proprietary technology to create, enhance, and share professional photos instantly, announced today that the company is making its professional marketing photography app available to the real estate industry on both iPhone and Android platforms. Professional looking property images are essential for MLS posting as the majority of buyers are identifying homes online and real estate sales are more dependent upon excellent photography than ever before. But that can be expensive.
“Good images are the cornerstone of the real estate sales process,” said Ocusell Founder and CEO Hayden Rieveschl. “Nothing happens until a buyer can picture themselves living in the new home. With more buyers searching first online, a property listing has about seven seconds to make a connection. That means that fancy 3D virtual tours and video aren’t going to get that job done.”
Getting a buyer’s attention comes down to the quality of the image they see online. Waiting a week for a professional photographer to edit the images after an expensive photo shoot means buyers will be lost to agents who post their listings sooner.
Ocusell’s app allows any person with a smartphone to capture and share high quality images instantly. Instead of hiring an expensive photographer, Ocusell users pay only $2.99 per month. The app guides the user as they take a series of images using various settings. It then utilizes a fusion algorithm to pick the best part of each picture to include in the final, professional-quality image. This gives agents the ability to share beautiful, wide-angle shots that let online viewers really experience the property.
The app directs the user to take multiple images and then automatically “stitches” them together, using a proprietary algorithm, to create an HDR panorama. No other app can currently do this without additional software. Ocusell’s app edits the images automatically, creating breathtaking product photography in seconds. What takes professional photographer’s hours to do, the average Ocusell user can now do in seconds.
“The first 48 hours of any listing is the most critical,” Rieveschl said. “Professional photographers can’t even get the images back to the agent in that timeframe. With our app, any agent can create stunning images and sell homes faster without breaking the bank.”
For more information about the product or to schedule a live demo, visit the company’s website.
About Ocusell
Ocusell is a privately funded technology development firm and creator of a proprietary technology that allows users to generate stunning, professional quality images instantly with their cell phones. The tool has changed the way people generate high quality photos for buying, selling and sharing online. In use today by marketers in the real estate, automotive, and hospitality industries, the app edits photos automatically so they can be shared online in an instant. Ocusell is giving sellers the tools they need to work more effectively online. For more information, visit the company’s website at www.ocusell.com.