Tamron announces world’s first1 17-70mm F2.8, wide range 4.1x standard zoom lens with VC for APS-C mirrorless cameras
17-70mm F/2.8 Di III-A VC RXD (Model B070) December 3, 2020, Saitama, Japan – Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer…
SIGMA Introduces Full-Frame Mirrorless I series Premium Compact Prime Lenses
New Lenses Offer Outstanding Performance, Superior Build Quality and Elegant Design Today, SIGMA Corporation introduces the I series of lenses for full-frame mirrorless cameras. Pairing…
Nature Photography Workshop
Nature Photography Workshop: Canon, Fujifilm, Olympus (from left to right)
photokina will be suspended until further notice
After 70 years, decreases in the imaging market force a hard cut In view of the further massive decline in markets for imaging products, Koelnmesse…
Fujifilm develops the new “Pixel Shift Multi-Shot” function to capture and generate the world’s highest resolution*1 of 400MP images with accurate color reproduction
FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the development of a new function “Pixel Shift Multi-Shot” for the FUJIFILM GFX100 (GFX100), a mirrorless…
Major Camera Players in 2020: Canon, Sony, Fujifilm, Nikon
Yes, in that order.
Should a photographer charge a customer for being late?
You arrive to shooting site on time, the sun is scorching, your photo gear is heavy and your customer is late. Should a photographer charge…
Sony Electronics Launches FX6 Full-frame Professional Camera to Expand its Cinema Line
FX6 Combines the Best of Sony’s Industry-leading Digital Cinema Technology with Advanced Imaging Features from Alpha™ Mirrorless Cameras 4K 10.2 megapixel full-frame back-illuminated CMOS Exmor…
New Super-Telephoto Lens From Olympus Enables 1000mm Equivalent Handheld Shooting
Introducing the M.Zuiko® Digital ED 150-400mm F4.5 TC1.25x IS PRO Lens Olympus is pleased to introduce the M.Zuiko Digital ED 150-400mm F4.5 TC1.25x IS PRO,…
SIGMA America Reveals Black Friday Pricing on Popular Lenses and Accessories
SIGMA Corporation of America has announced limited-time Black Friday pricing on a variety of popular photography products from Sunday, November 15 through Monday, December 7,…
Nikon to Reduce 20% of Global Workforce and Moves Production of Camera Bodies from Miyagi Prefecture to Thailand
Nikon announced on the November 5th that it will reduce the number of employees overseas by more than 2,000 (about 20% of the total overseas)…
A New F1.8 Large-Aperture Fixed Focal Length Lens for the LUMIX S Series Compact, Lightweight Medium-Telephoto LUMIX S 85mm F1.8 (S-S85)
Panasonic is pleased to introduce a new large-aperture medium-telephoto fixed focal length lens, the LUMIX S 85mm F1.8 (S-S85) that enhances portrait photography with its…
Canon Announces RF70-200mm F4 L IS USM and the RF50mm F1.8 STM Lenses
Canon U.S.A. Inc., a leader in digital imaging solutions, is excited to introduce the compact and lightweight RF70-200mm F4 L IS USM and the RF50mm…
OPTIC West, THE OUTDOOR, PHOTO/VIDEO,TRAVEL IMAGING CONFERENCE, November 22-23, 2020 Hyatt Regency Embarcadero, San Francisco, CA
B&H Announces OPTIC WEST: Outdoor, Photo/Video, Travel, Imaging Conference Online OPTIC Photography conference returns, with an impressive lineup of lectures, the OPTIC Challenge, a virtual…
Advanced business solutions enable photographers to grow their photography business within the constraints of COVID-19
Zenfolio rounds out leadership team with new CMO in preparation for global launch of groundbreaking new technology Zenfolio, the market leader in business solutions for…
Wondershare Unveils Filmora X the Next Generation Video Editor
Designed by one of the globe’s most popular software vendors, the Wondershare Filmora X video editor allows users to turn their imagination into video clips…
Fujifilm Introduces FUJINON XF10-24mmF4 R OIS WR lens
Newly updated, ultra-wide angle zoom lens features weather-resistance and more FUJIFILM North America Corporation is pleased to announce the launch of the FUJINON XF10-24mmF4 R…
Fujifilm Introduces X-S10 Mirrorless Digital Camera
Up to 6.0-stops of In-Body Image Stabilization in a compact, lightweight body FUJIFILM North America Corporation today announced the launch of FUJIFILM X-S10 (X-S10), the…